Tag Archives: Slogans

Rallying Cry

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In 1999, Advertising Age, the nation’s leading marketing publication, selected the top ten advertising slogans for the 20th century.  If you are old enough to remember rotary dial telephones, you would almost certainly recognize them all.  At the top of the list was De Beers’ memorable slogan that debuted in 1938: “A Diamond is Forever.”  The implication is that since carbon atoms… Read more »