Tag Archives: Study

A Few Good Books

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In our wildest fantasies, we might dare to dream that one day something we have written will win a major literary prize. Then again, we wouldn’t necessarily call all of our friends if word came down that we had won the annual Bookseller / Diagram Prize.  Since 1978 the BDP has been awarded to the oddest book title of the year…. Read more »

When You Don’t Have All the Answers

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Randall Tallerico was terrified. A recent college graduate, he was now a brand-new hire at Robert Solomon and Associates, a top advertising agency in Detroit.  During his first week Robert was summoned to see Kathleen Hay, the agency’s creative director.  Kathleen was juggling a phone, a cigarette, and a cup of coffee, all the while issuing orders to a stream… Read more »

Dihydrogen Monoxide

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Dihydrogen monoxide is one of the world’s deadliest killers. Since the early 1980s a group of dedicated citizens has done its utmost to keep DHMO (also known as hydrogen hydroxide or hydric acid) in the public eye. DHMO can be lethal if inhaled.  It’s been found in cancerous tumors and acid rain.  It plays a key role in the greenhouse… Read more »